LMG partners with up-and-coming men’s accessory line, hook + ALBERT for social media campaign.

Two directorial debuts out of Sundance - Rashaad Ernesto Green’s “Gun Hill Road” and Evan Glodell’s “Bellflower” - led specialty box office debuts this weekend, each taking quite respectable numbers.

LMG receives a nomination at the 63rd Primetime Emmy Awards, for its work with Showtime’s agency of record Modernista on the 2010 Dexter Game On at Comic-Con ARG.

Late-night Show Stands Out in Crowded Category Thanks to Ability to Stretch Brand Beyond TV.

LMG has enjoyed a three year association with Jimmy Kimmel Live, working on such projects as The Handsome Men’s Club, Reebok ZigTech, Android vs. Ben Stein for Google and T-Mobile, Jimmy Kimmel Unfriend Day, and The Jimmy Kimmel Hottie Body Workout and The Hottie Body Workout. LMG’s role has been to leverage tastemakers and manage the conversation in order to accelerate the adoption of Jimmy Kimmel Live viral content and driving public opinion.

Forbes has made it official: The new power rating is dollars earned and social sense. Oprah Winfrey, perennial favorite for topping the Forbes Celebrity 100 index earned $290 million last year, but lost her #1 status to the infamous Lady Gaga. Forbes’ reasoning was simple; Gaga may have earned far less, but her social media presence is worth more.

To combat inflated P&A costs and diminished attention spans, medium budget film finance and distribution outfit Relativity Media turned to its online Rogue Network to boost figures for the theatrical release of Limitless.

LMG’s showing in Ad Age’s 2011 Top 10 Promoted Tweets once again proved the agency’s ability to outperform bigger competitors on the Twitter platform.

By drawing on its relationships in the music industry LMG was able to secure two exclusive video from country megastar Trace Adkins for the promotion of Lionsgate’s The Lincoln Lawyer.

LMG continues to position itself as a social media innovator with its Promoted Tweet campaigns on the social networking platform Twitter.

Posted by: Michael
http://www.moviesonline.ca

No surprise in my books but Lionsgate has announced that Kick Ass has sold 1.5million copies in its first week making it the highest selling DVD for the week. Kick Ass is the definition of a great comic book movie adaptation and is easily one of my Top 10 Comic Book Film Adaptations now.

by Nicole Sperling
Entertainment Weekly

Men clearly dominated the box office this weekend in a gender battle that pitted Sylvester Stallone’s testosterone-fueled Expendables against Julia Roberts’ Eat Pray Love. The Expendables won the weekend easily, grossing $35 million and a crucial victory for Lionsgate. Eat Pray Love was no slouch either, considering its limited appeal to men. The PG-13 rated travelogue grossed an estimated $23.7 million, making it Roberts’ highest opening as a leading lady since 2001’s America’s Sweethearts.

LOS ANGELES, Auguest 4, 2010—LMG contracted to handle social marketing for iconic surf fashion brand Reef

Riding the success of 25 years in the surf industry expanding from footwear to a full clothing range, Reef sought out LMG to develop the brand’s online identity. LMG will now manage all social media and devise and deploy Reef’s Facebook and Twitter campaigns to enable devotees to encounter and interact with Reef online.

Rogue Network Now Receives over 34 Million Unique Visitors Per Month Worldwide

LOS ANGELES, July 7 /PRNewswire/—Relativity Media, LLC (RML) announced today it has significantly increased its digital footprint with the consolidation of its entertainment oriented, online properties under The Rogue Network banner. Key components of this move have been the formation of a movie and entertainment advertising network, entitled ‘The Movie Network’ and the recent acquisition of ARTISTdirect.com and the ARTISTdirect Network.