LMG continues to position itself as a social media innovator with its Promoted Tweet campaigns on the social networking platform Twitter. In 2010 LMG was able to outperform competitors by combining the very newest public outreach opportunities with in-house creative talent. To prepare for the release of the film ‘Machete’, LMG developed a strategy that involved continuously tracking trending topics and creating promotional tweets that incorporated the top trends. This kept Machete constantly relevant by intelligently inserting the product into a variety of new threads, resulting in fifteen times more tweet impressions and seven times as many interactions garnered from typical Twitter ad buys.  LMG was able to create multiple opportunities to present the product in new and interesting ways to multiple markets in an organic and dynamic process.

During the 2010 MTV Video Music Awards, MTV touted on air that there were over 2 million tweets regarding the VMA’s.  Due to its LMG strategy however tweets regarding the then upcoming film Machete starring Jessica Alba and Michelle Rodriguez actually generated more than 15% of all tweets about the term VMA as LMG created tweets and questions it dubbed the Viva Machete Awards.  The VMA / Viva Machete Award question based tweets generated over 300k impressions during MTV’s VMA award ceremonies.